In early September, 150 students from the Marketing & Strategy Master's program participated in an entrepreneurial challenge in partnership with the Paris Dauphine-PSL incubator. For a week, divided into working groups, they tackled issues submitted by four startups incubated at Dauphine: Aequidem, Gaston, Maison Aclé, and NextPlayer.
The themes covered, relating to health, seniors, cosmetics, and sports, allowed students to apply the skills acquired during their Master 1 Marketing & Strategy and their gap year internships.
At the end of this exercise, each group presented its strategic recommendations to the respective startups. This event was an excellent way to start the academic year, combining practical case studies, discovery of new sectors, and inter-specialization encounters.
The university congratulates the students for their commitment and thanks Oriane Kerleguer from the incubator for her continued trust, as well as the participating startups.
