To mark the start of the academic year, 200 students enrolled in the Master's program in Marketing and Strategy at Université Paris Dauphine-PSL attended a presentation of the prospective study ' The Age of Mystery ', conducted by GoodPeopleWander. This event aimed to analyze the transformations within the luxury sector and reflect on the role of creativity in an era where artificial intelligence enables ever-faster and large-scale production.
The study highlights the importance of deeply human qualities such as sensitivity, intuition, perception, culture, know-how, and creativity. In the luxury sector, creativity is not solely about generating new ideas; it involves developing the capacity to observe differently, forge unexpected connections, and mobilize art, culture, symbols, and savoir-faire to imagine new experiences and uses.
Creativity thus emerges as a key lever for bringing forth the unique, the unprecedented, and ultimately, innovation. The meeting encouraged students to cultivate their curiosity, nurture their perception, and value their sensitivity—qualities essential for envisioning the luxury of tomorrow.
