"Without the Chamber of Commerce, we would never have participated in the IBC trade show, the world's leading audiovisual event!" states Salloum El Dahdaah, co-founder and CEO of White Peaks Solutions, highlighting the crucial role of CCI Paris Île-de-France in the company's global growth.
Specializing in tailor-made video-on-demand and live streaming solutions, White Peaks Solutions now conducts 100% of its business internationally. The company exhibited twice at the French Pavilion of the IBC trade show in Amsterdam, a key event for media and audiovisual professionals.
The company's core business involves developing customized platforms, particularly for public sector clients in the Middle East. They have also managed live events for clients like NBCUniversal in the United States. White Peaks Solutions also develops AI tools for media, such as its Media Assets Intelligence solution, which analyzes videos to identify faces and generate descriptions.
International markets have always been central to the company's development, originating from a specific need: enabling smooth video playback in regions with less robust internet connections than Europe or the US. Their client-centric approach, focused on building solutions tailored to specific needs, was established by COO Jessy Abou Habib.
The collaboration with CCI Paris Île-de-France began in 2024 when the company was invited to participate in the IBC trade show. Following a first participation in 2025, the company returned in 2026. The CCI's support includes financial aid, assistance in preparing the exhibition stand, access to service providers, and daily on-site follow-up. Exhibiting under the French Pavilion enhances visibility and credibility with visitors seeking European solutions.
The CCI also facilitated networking by organizing a dinner with the Dutch Chamber of Commerce, fostering business relationships and expanding the company's network. These interactions are vital for commercial development, even if they don't always lead to immediate contracts.
The returns from participating in IBC have been tangible. In 2025, a meeting at the show led to a contract with NBCUniversal. In 2026, four requests for proposals were received, particularly from the Gulf countries and Europe, opening new avenues. The trade show presence significantly boosted White Peaks Solutions' visibility and credibility.
The company aims to continue its expansion in the United States, strengthen its presence in Europe and the Middle East. A European partnership has been formed to create a sovereign European OTT (over-the-top internet video streaming) solution. Establishing operations in France, with its regulatory standards, reassures clients and supports growth in the European market.
CCI Paris Île-de-France also promotes the event 'Faites de l’international 2026' (Make it International 2026), a gathering to connect with experts, receive advice, and accelerate export projects.
