Alexandra and Aurélia, two entrepreneurs with complementary backgrounds, have joined forces to create Nous Family, a local concept store designed as an intergenerational living space. Their shared ambition is to give new meaning to professional life, build connections, and offer a different way of consuming.
Leveraging their respective experiences, Alexandra in cosmetics marketing and Aurélia in marketing and communication across various sectors, they envisioned a warm space blending commerce, conviviality, and sharing. Their motto: 'To make beautiful, good, and well,' adding a touch of the extraordinary to the everyday.
Nous Family positions itself as a hub for families and active women, placing people and social connection at the heart of its model. The space features a boutique showcasing ethical and responsible French and European brands, a cozy tea room, a dedicated children's area, a workshop room, and a consultation office for entrepreneurs.
'We wanted to create a place where people can meet, exchange, share experiences, consume differently, develop their business, and recharge in a supportive environment,' explain the founders.
Their project involved overcoming several challenges, including finding the ideal location and building an innovative economic model. Support from the CCI Seine-et-Marne was crucial, particularly through the Start Entrepreneur program, which helped them finalize their business plan.
With the assistance of Caroline Lemaire, a CCI advisor, they received personalized merchandising support to enhance the customer experience and improve sales. Their journey was recognized in May 2026 when they won the Entrepreneurship Prize at the Trophées du Commerce, an award that boosts their visibility and validates their hard work.
